"Lucy Farmbrough is the founder of Keel Mental Fitness, a mental health consultancy that pioneers cutting-edge treatment modalities in psychiatry, psychology, psycho, somatic and psychedelic assisted therapies, and specialist coaching. Working with families, loved ones and individuals, Keel combines innovative treatments with personalised care to deliver transformational outcomes.

Through a partnership with Sistor, Keel is working towards ethically integrating AI to improve therapeutic matching and clinical outcomes as well as treatment accessibility and efficiency.

Lucy has a BSc Hons in Psychology, was founding shareholder and Non-Exec of a TV production company for 12 years, with pervious roles in TV production, marketing and finance. Lucy beings training as a Mindfulness based Core Process Psychotherapist in 2025. She is a certified yoga teacher and ski instructor, serves as a mentor for the charity PROMISEworks and has two sons aged 21 and 18."