Terry von Bibra leads Numenos. He works with companies in the start-up and private equity space, focusing on Digital Transformation, Omnichannel, Marketplaces and China B2C. He helped build the European presence of Amazon and Alibaba. His work has ranged from creating and scaling Online Marketing channels to guiding European brands to connect with the Chinese consumer. He began his career as a commercial photographer and later led Yahoo’s EMEA Advertising Marketplace. He also led Omnichannel at the German retailer Karstadt.