Ali leads Accenture's efforts to ensure AI is a force for good and can be used responsibly, working in the interests of citizens and society. Ali's expertise in AI, Frontier Model safety, AI risk management and regulation, data ethics, and privacy regulation helps ensure Accenture and its clients can understand and address the challenges AI and emerging technologies present.

Ali is also an executive fellow of the World Economic Forum AI Governance Alliance, co-leading the efforts on Resilient Governance and Regulation. He is also a Board member of the Ada Lovelace Institute. Prior to Accenture Ali was Head of Technology Policy at the UK Information Commissioner's Office (ICO), where he was accountable for emerging technology regulatory policy. Ali has also held roles at the BBC related to emerging technology strategy, engineering, innovation, and AI ethics.

Ali believes we can only realise the positive benefits of AI when Responsibility to society is embedded at the heart of AI design.