Ivan Mason is the Chief Strategy Officer at Hogarth, the world's largest content production company. He is responsible for developing and driving products and services that help clients maximise the performance of their content, with a particular focus on leveraging data and insights to understand what truly drives impact. His team works across both the creation of high-performing content and the development of technology-enabled frameworks, providing clients with a deeper understanding of how content performs across their audiences and the elements that drive effectiveness.

Ivan brings a wealth of experience in advertising, having worked across diverse clients and industries, including Ford, where he was key in establishing a dedicated WPP team. This breadth of experience gives him an instinctive understanding of how creative, technology, and production must work together seamlessly to deliver exceptional results for clients.