Liz is Cofounder and CEO of Ctrl-Shift and has spent her now long career focusing on the opportunities created where people, business and technology meets. Over the past 20 years Liz has focused on the opportunities that the sustainable use of personal data brings for businesses, individuals, and society. She has worked extensively with Blue Chip businesses, Governments and Legislators and Think Tanks to support the development of our personal data economy. Throughout her career Liz has worked both in and for large corporates and has developed deep skills and strong networks across private, public and the third sector. She brings deep and strong experience in the impact of business models and operating environments on the shifting landscape of consumers, digital, trust and value now merged with AI. Liz combines vision married with evidence and market knowledge, business strategy and operational implementation and the ability to bring together strong teams to deliver extraordinary results.