Rich Welsh is SVP of Innovation at Deluxe, where he works to bring next generation technologies and workflows to mastering, distribution and localization services for studios, OTT platforms and content creators worldwide. Rich has 25 Years experience in movie and television production, post and delivery.

Prior to Deluxe, Rich was founder and CEO at Sundog Media Toolkit which pioneered cloud based automated mastering for movies and TV for Hollywood studios. Sundog was acquired by Deluxe in 2020. Rich was previously Head of European Theatrical Operations for Technicolor, and Director of Digital Cinema at Dolby Laboratories.

Rich serves on the board of Society of Motion Picture and Television Engineers (SMPTE) as Executive Vice President, where he helps drive the strategy and future direction of the Society, working alongside the SMPTE President, Renard Jenkins, to support him in running and progressing SMPTE.

In his vast amounts of spare time, Rich is also a keen enduro mountain biker, snowboarder, surfer and DJ.

Rich holds a Doctor of Technology(HC) and BSc(hons) Media Technology from Southampton Solent University, and is a Fellow of SMPTE.