Sarah’s role is to ensure GS1 UK is a membership organisation that delivers to its purpose “to harness the power of standards to transform the way people work and live”. She leads a team who develop campaigns to demonstrate the role of trusted data can have in solving industry challenges and informing and protecting consumers. As legislation changes and role of data in business transformation becomes ever more critical,

There is increasing need for supply chain transparency to deliver, sustainability commitments, supply chain efficiency and consumer trust. Sarah and the team at GS1 UK are looking to the future and the role GS1 powered QR codes will have in supporting these needs.

Sarah has gained a wealth of experience delivering customer led business change for a diverse range of organisations. She has a passion for data and the role it has in supporting all aspects of a business. She is a NED, mentor and business advisor for a variety of businesses.